A head-and-shoulder portrait of Stefanie facing the camera and smiling. Stefanie wears eyeglasses, has long, dark brown, wavy hair and a gold triangle stud as a nose piercing.
 
 

Hello, it’s nice to meet you.

I’m Stefanie. I help organizations create and improve services, products and experiences for the people they impact the most.

 

About.

I’ve been practicing human-centered design for over 5 years, addressing difficult problems solutions in spaces like biopharma and health research, e-commerce and consumer products.

My Communications background and decade-long experience in the tech sector helps me communicate complex information in simple ways. This skill, combined with an affinity for deep diving and asking difficult questions, is the foundation of my work as a designer.

What I’ve been doing.

Work—

Service Research & Design (2022)

I worked with a client in the pharmaceutical distribution space to identify pain points and opportunities in their B2B customer experience by building a comprehensive map of their customer journey. Pulling from these map insights we worked together to select a handful of tactics on multiple fronts (communication, onboarding, etc.) to improve the customer experience. I subsequently co-directed a small team of designers and strategists in the development of these tactics.

Product Design (2021)

I joined Montreal product company Imagia to establish a product design practice and improve the user experience of their existing ML platform. I also worked closely with the program manager and head software architect to establish internal definitions and a company-wide narrative around the platform and supporting tools.

Service Design & Research (2018-2019)

I co-conducted deep customer experience research for a digital-first eyewear company, who was looking to understand their customer base and radically improve how they served them. Key research insights led into a series of omnichannel recommendations around brand communications, online experience and in-store experience. We chose to focus first on redesigning the employee-facing POS and store management platform to optimize the retail experience and subsequently redesigning their e-commerce site for a better ordering flow and interface. Read my case study →

Principles—

I approach design through a lens of accessibility, inclusivity and sustainability; aiming to devise solutions that meet universal needs in the now and anticipate new needs in the future.